Honda
He's baaaaack. "Danke Schoen, darling Danke Schoen."
By Kurt Schlosser
Back in September, after "my" Buffalo Bills had just finished beating the New England Patriots to improve to 3-0 on the young NFL season, I was making much different plans for today, Super Bowl Sunday.
Something happened in between then and now that was more reality based than I would have preferred. So here we are, getting ready to watch those Patriots take on the New York Giants in a spectacle played somewhere in between a bunch of commercials and on either side of Madonna singing something.
The commercials are the concern here. And if you still think the dream of the '90s is alive (when Buffalo went to four straight Super Bowls) than you probably also think you had to wait until game day to see the ads. Here in Internet land we've been watching this year's crop of ads for what seems like months, and has probably been more like a week.
You should know by now that Honda dug up Ferris Bueller for another day off and that Jerry Seinfeld is back, too, thanks to Acura. Those talking E*Trade babies will do their thing, and Volkswagen, the runaway favorite last year with that little Darth Vader?ad, is dipping back into the Star Wars pool -- kind of. Around all of that there will be more car ads than you can imagine and lots of beer mixed with?Doritos.
Throughout the game today we'll offer a running commentary on the ads that work and the ads that don't. We'll post the clips here and provide votes?so you can rank your favorites as the night progresses. And after it's all done we'll recap and you can crown a champion among those companies that just spent $3.5 million for 30 seconds of your attention. Make sure you visit us on Facebook to chat about all of it.
Here's a sneak peek at some of the most highly anticipated ads to help you get your game face on:
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